Corporate Communications Case Study
Client Profile
A business education institution.
Challenge
Increase name recognition and awareness of the institution's expanded educational services and course offerings.
Strategy
Overhaul and modernize institution's graphics identity package (logo, slogan, letterhead, envelopes, etc.) and its educational services. Create new recruiting and course description booklets. Increase sponsorship of highly visible events. Revamp ads and advertising schedule to better target potential students. Raise visibility of founder and president.
Impact
The school reported a significant increase in queries and calls for information due to increased name recognition and targeted advertising. The letterhead, envelopes, presentation folder, and recruiting and course description booklet favorably impressed associates and students alike. In addition, the institution has significantly increased its credibility because the founder has been profiled in the media and received several awards for business leadership.
Corporate Communications Contact:
Lloyd Singer
Vice President, Accounts
