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TESTIMONIAL

"I am extremely pleased with the results of this year's Long Island Fall Festival. Once again I must express my great admiration for the professionalism and skill which Lloyd Singer and Epoch 5 brought to this project.

The widespread publicity that this event received, both in print and radio, reflects your incredible expertise. Well over 150,000 people attended the Festival this year, thanks to Epoch 5. As far as I'm concerned, the next time I'm called upon to work on another large project or event, I want Epoch 5 in there with me! Many thanks."

Risa Finkel, Festival Coordinator
NASSAU-SUFFOLK CHAMBER

 

BOLI Award
LI Business News Award


Marketing and Advertising
Marketing and Advertising

Case Study

Client Profile

A 61-branch bank formed by the merger of six smaller, local banks.

Challenge
Establish name recognition, maintain customer loyalty, and strengthen employee relations.

Strategy
Create and implement a year-long campaign celebrating the bank's 100th anniversary, based on the founding date of one of the original banks. Develop a16-page advertorial; an awareness-building sweepstakes; special ragtime piano performances in each branch; informational posters; produce historical calendars for customers; and fact sheets on the bank and the year of its founding for use as teaching aids in school and at home. Issue locally targeted press releases for each branch, including photos, community specific history and quotes from the branch manager.

Impact
The year-long 100th anniversary campaign earned the prestigious Mercury Award for outstanding achievement in communications. The historical news releases and their photos were used in over 100 publications and broadcast over local radio stations. Bank officials reported that employee relations and consumer recognition were considerably strengthened.


For more information on these services, please contact:

Lloyd Singer
Vice President, Accounts
email

 

Epoch 5 Public Relations
755 New York Avenue
Huntington, NY 11743
631.427.1713
info@epoch5.com
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